Let’s face it, fair or not, humans formulate opinions based on appearance within a fraction of a second.
Don’t let your professional brand be jeopardized by a poor headshot -- perhaps the one a friend took of you at a bar or a not-so-professional setting, or the overfiltered, grainy Instagram selfie from last week. And as it relates to a business, employees are often referred to as a company’s greatest asset so don’t cheapen your brand by having bad photos of your people.
Getting the look
Choosing the right photographer is key to getting the confidence with approachability look, and it’s the responsibility of the photographer - not you - to create that moment. There are no candid moments like that of a wedding photographer taking pictures of the groom when he first sees the beautiful bride (or groom).
The moment has to be created, by the photographer, to make you forget that you are in front of the camera which can be tough to do when it is less than five feet from your face.
o when it comes to selecting a headshot photographer, take a look at their work and more specifically their subjects’ expressions. All professionals should be able to provide a well-lit, properly composed photograph but the differentiator is in the expression. You’ve only got a tenth of a second to make an impression so make sure you are hiring a headshot photographer that will bring out the best in you.